Who we are

Alex Max was born in 2002 from an idea of Alessia and Massimo, two brothers united by the same passion for fashion. Decided immediately to create something of their own, Alessia and Massimo register the brand Alex Max and establish their business in Sesto Fiorentino, avital hub from the productive and creative point of view that has positively influenced the development of their business.

From the first collection, Alex Max has produced an entire line of trendy accessories, dedicated to a woman who loves a sophisticated and fashionable style.Large and rich in ideas, the Fall-Winter and Spring-Summer collections are developed around the handbag, as an indispensable accessory, able to define the character of an entire outfit.

In 2009 Alex Group Srl was founded, a company that includes within it Alex Max and the new Alessia Massimo brand born in 2012 and dedicated to a woman who loves a sophisticated and sophisticated style.

Dynamic approach and careful to what happens in the fashion world, creative savoir-faire and continuous experimentation are the basic values expressed by the Alex Max collections.All this accompanied by a perennial research of materials and inspirations, trends are interpreted in a unique way to enhance the femininity of every woman on any occasion.

Alex Max is present in Italy, in Europe, America, Japan and Arab countries.